Our Goal & Vision is based on the Three Pillars of Sustainability: Environmental, Economic & Social.

Environmental: We source from micro and small family-run cotton farmers who use crop rotation techniques in order to reduce soil erosion, water waste, increase fertility and quality of cotton yields. Our cotton is grown and processed in Ethiopia without any toxins, synthetic chemical or any dyes. Our cotton is hand-picked at peak, hand-spun, hand-woven, and hand-crochet minimizing our supply chain carbon footprint.  

Economic: We provide a fair advantage of economic opportunities for our farmers, producers and their communities by paying adequately for their talent, skill and work. In addition, we aim to continue building a strong collaborative relationship with our suppliers and are committed to assisting with their development and growth.  

Social: By being conscience consumers, we all have the power to make a significant change in our global environment, poverty, inequality and become advocates against social injustice in the textile industry.