Philosophy

  Our Goal & Vision is based on the Three Pillars of Sustainability: Environmental, Economic & Social.

Environmental: The cotton in our product is grown and processed in Ethiopia without any toxins, synthetic chemical, or any harmful dyes. Cotton is hand-picked at peak, hand-spun and hand-woven reducing our carbon footprint. Our Artisans work with/as small scale cotton formers who use crop rotation techniques to reduce soil erosion, water waste, increase fertility and quality of cotton yields. Also at the lifecycle end of a cotton product, it can be recycled, is biodegradable and decomposes without harming the environment.  

Economic: We provide a fair advantage of economic opportunities for our suppliers, artisans, and their communities by paying adequately for their talent, skill, and work. In addition, we aim to continue building a strong collaborative relationship with our suppliers and assist with development and growth as we also learn from them and grown with them.

Social: We all have a responsibility to care for ourselves, each other and our global environment. By purchasing our products we thank you for being conscience consumers, campaigners of equal opportunity, environmental conservationists, and preservationist of the Artisan community.